Is Your Welcome Sequence Leaving Money on the Table? (Yes, Probably.)

You've poured your heart and soul into building your e-commerce brand. You've got the beautiful website, the killer products, and a growing list of subscribers. But are you truly maximizing the potential of that first, most important interaction -- your welcome sequence?

As a fellow female founder, I know how easily things can get pushed to the back burner. You set up that welcome series ages ago, or maybe you DIYed it in the early days, and haven't had time to revisit it. Since then, your products have changed, your offers... maybe even your branding!

If you're keen to make that first golden impression with new subscribers, it's probably time to go back and revisit your Welcome Sequence. You may be sitting on a goldmine of untapped revenue.

What's a welcome sequence?

If you find yourself here and you're wondering what a welcome sequence is, or why it's so important, let's back up a bit.

I'm sure you're on a few lists (maybe even my own). And when you sign up, you'll likely be greeted with a string of automated emails welcoming you into the fold, thanking you for signing up, and maybe delivering a freebie or discount.

For ecommerce, you're probably used to signing up for 10% or 15% off your first purchase. Why? It works.

In exchange for your email address, you get the discount while brands get a free ride into your inbox. And here starts the getting-to-know-you period where they have a few days, sometimes weeks to woo you.

During this time, they'll give you a discount, but you'll also get the chance to learn what makes the brand tick, check out its best sellers, and ultimately decide if this is "someone" you want to keep up with.

They do this through a series of automated emails called the Welcome Sequence. This sequence may be a few emails sent to everyone or, for more established brands, a complex sequence of emails with filters and segmentation that further personalizes your experience.

Good brands know that the Welcome period is crucial. If the brand does it right, you're more likely to stick around and become a loyal customer as they continue to nurture you.

Brands who only send one or two emails -- or don't even have a Welcome sequence -- are leaving money on the table and basically shutting the door on opportunity.

Do the Math: Why You Need a Welcome Sequence

Let's do some quick math. Say you make, on average, $50 per sale from a first-time customer who signs up for your email list. Now, imagine you get 100 new email subscribers per month.

With a basic, single welcome email, you might convert 2% of those subscribers into paying customers. That's 2 customers (100 subscribers x 2% conversion rate). This results in $100 in revenue (2 customers x $50 average sale).

Now, let's consider the potential improvements. Simply by implementing a well-crafted welcome email series, you can possibly increase revenue by an average of 51%. That alone would bring your $100 revenue to $151.

For fun, we'll also assume that your awesome new opt-in and dialed-in flow increases your conversion rate to 4% (we've doubled it).

That results in 4 customers (100 subscribers x 4% conversion rate). That results in $200 in revenue (4 customers x $50 average sale). That is a 100% increase in revenue from doubling the conversion rate.

If we combine the 51% increase from the welcome email series with the doubled conversion rate, we see a total revenue of $251.

That's an extra $151 per month from just 100 new subscribers, simply by optimizing your welcome flow. Over a year, that adds up to an extra $1,812 in revenue. Imagine if you had 1000 new subscribers a month. That number jumps to $18,120. That is the power of a well-made welcome flow.

And this is a very conservative estimate. Many e-commerce brands see much higher conversion rates and revenue increases with optimized welcome sequences.

The Silent Revenue Killer

Think of your welcome sequence as your brand's first impression. It's your chance to make a lasting connection, introduce your story, and guide new subscribers towards their first purchase. Yet, many e-commerce businesses—especially those run by founders juggling a million things—are missing the mark. You're sending out a generic "thanks for subscribing" email and then...crickets. Or maybe you threw in a discount code and called it a day. But that's like leaving a potential customer standing at the door with no one to greet them.

Get a Free 3-Part Welcome Sequence

Ready to turn your welcome sequence into a revenue-generating machine? I'm offering a FREE custom 3-email welcome sequence to help you capture those missed opportunities. Don't let another subscriber slip through the cracks.

Get your free welcome sequence here - limited time offer!