Shopify
Beauty
Mobile
Email Popup
What Works
Uses Sanity CMS (cdn.sanity.io) rather than a standard Shopify theme setup - likely a custom/headless build, not confirmed Shopify. 'Mix, layer, match' positioning carried through consistently: each product card states not just what it does but what to pair it with. Minimal, confident copy - no filler, each product description is a single punchy line.
What I’d Change
No email capture popup on entry/exit despite having a newsletter signup block in the footer ('Funner in your inbox') - a real missed opportunity to convert first-time visitors before they leave. Confirmed not Shopify.