Shopify
Beauty
Mobile
Email Popup
What Works
Excellect use of custom icons and hover states to maintain brand "fun factor" over clean, minimalist backbones
"Mix, layer, match" positioning carried through consistently: each product card states not just what it does but what to pair it with.
Minimal, confident copy - no filler, each product description is a single punchy line.
Note: Uses Sanity CMS (cdn.sanity.io) rather than a standard Shopify theme setup, which means this is likely a custom/headless build, not confirmed Shopify.
What I’d Change
No email capture popup on entry/exit despite having a newsletter signup block in the footer ("Funner in your inbox") - a real missed opportunity to convert first-time visitors before they leave.
They may be a new brand, but they're missing social proof and other important on-page trust-builders.