Whether you're launching your first real store or overhauling one that's stopped working, the goal is the same: a store that makes it easy for people to buy, and is easy for you to run.

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You built something real.

Whether or it came from the muse or from an exhaustive product research session, you're business-birthing idea has taken wings. You've poured countless months (or years) of your life into it, researching specs, coordinating manufacturing and distribution, while harnessing your energy to bring it to life.

You built momentum and got it started. Now it's growing, and you're ready for the next steps.

As a designer who's worked on all sides of growing e-commerce brands, I know that more unique your brand is, the more staying-power you have.

The store that got you here

Won't get you where you're going

Your brand's taking off, but your website hasn't caught up: confusing navigation, product pages that don't convert, a look that doesn't reflect what your brand has become. You need a website that carries the sale

Every visitor who lands and clicks away is a sale you worked hard to lose. All those ads? You know they're burning money when your bounce rate says so.

You don't need to redesign it yourself. You need someone who's done it before to take it off your plate and get it right.

Every visitor who lands and clicks away is a sale you worked hard to lose. All those ads? You know they're burning money when your bounce rate says so.

You don't need to redesign it yourself. You need someone who's done it before to take it off your plate and get it right.

As a designer who's worked on all sides of growing e-commerce brands, I know that more unique your brand is, the more staying-power you have.

From homemade sites to stores that convert

I've helped dozens of entrepreneurs take that crucial step from making it work to making it sell. Whether it's your first store or you're building up, we can scale your growth with a Shopify site that sets your brand apart.

"Kari with Freshly Launched has been a fantastic help in getting my website where I wanted it to be and it was completed very quickly. I recommend Freshly Launched for any web design needs and I plan to work with Kari for my future web design needs."

Joel Harris, ZaxSnax

our packages

How We Can Work Together

Shopify Refresh

Refresh your existing store: fast, focused, and beautiful

Colors, fonts, and imagery updated to match your brand

Existing page structure and sections retained

Select custom section additions

Product page and homepage refreshed within your current layout

1 app install (reviews or email capture)

14-day post-launch support

Brands whose theme works fine but doesn't look like them yet. This is a brand application, not a full redesign.

Timeline: 1 week

$2,500

Inquire Now

Signature Shopify Site

A new theme, fully installed and built out for your brand from the ground up

Pages Built

Homepage

Collection page

Product page template

About page

Contact page

Blog list + blog post template

What's Included

Theme selection guidance + full install

Full brand customization (colors, fonts, imagery)

3 app installs

Basic SEO setup

2 rounds of revision

Handoff tutorials + 30-day post-launch support

Perfect for brands ready to launch properly or who have outgrown their current store.

Timeline: 4 weeks

$5,500

Inquire Now

Custom Shopify Site

Complex builds with advanced functionality, scoped to your exact needs

Pages Built

Everything in Signature, plus additional pages as per scope

Custom sections + layouts

Advanced catalog or collection architecture

What's Included

Advanced app stack + complex integrations

Performance optimization

2 rounds of revisions

Handoff tutorials + 30-day post-launch support

Perfect for established brands with complex needs, multiple product lines, or an ambitious launch that goes beyond a standard build.

Note: Complex projects may require a Strategy Intensive ($1,000) for accurate scoping — credited toward your project if you proceed.

Timeline: Dependent upon scope

Starting From

$7,500

Inquire Now

Ongoing Support & Management

Your store doesn't stop growing after launch, and neither should your support. Whether you need monthly Klaviyo campaign management, seasonal store updates, or continued design support, ongoing partnerships are available and scoped to what you actually need.

Minimum 3 Month Commitment

Starting From

$1,500

Inquire Now

Shopify Refresh

Refresh your existing store: fast, focused, and beautiful

Colors, fonts, and imagery updated to match your brand

Existing page structure and sections retained

Select custom section additions

Product page and homepage refreshed within your current layout

1 app install (reviews or email capture)

14-day post-launch support

Brands whose theme works fine but doesn't look like them yet. This is a brand application, not a full redesign.

Timeline: 1 week

$2,500

Inquire Now

Signature Shopify Site

A new theme, fully installed and built out for your brand from the ground up

Pages Built

Homepage

Collection page

Product page template

About page

Contact page

Blog list + blog post template

What's Included

Theme selection guidance + full install

Full brand customization (colors, fonts, imagery)

3 app installs

Basic SEO setup

2 rounds of revision

Handoff tutorials + 30-day post-launch support

Perfect for brands ready to launch properly or who have outgrown their current store.

Timeline: 4 weeks

$5,500

Inquire Now

Custom Shopify Site

Complex builds with advanced functionality, scoped to your exact needs

Pages Built

Everything in Signature, plus additional pages as per scope

Custom sections + layouts

Advanced catalog or collection architecture

What's Included

Advanced app stack + complex integrations

Performance optimization

2 rounds of revisions

Handoff tutorials + 30-day post-launch support

Perfect for established brands with complex needs, multiple product lines, or an ambitious launch that goes beyond a standard build.

Note: Complex projects may require a Strategy Intensive ($1,000) for accurate scoping — credited toward your project if you proceed.

Timeline: Dependent upon scope

Starting From

$7,500

Inquire Now

Ongoing Support & Management

Minimum 3 Month Commitment

Starting From

$1,500

Inquire Now

Shopify Refresh

Refresh your existing store: fast, focused, and beautiful

Colors, fonts, and imagery updated to match your brand

Existing page structure and sections retained

Select custom section additions

Product page and homepage refreshed within your current layout

1 app install (reviews or email capture)

14-day post-launch support

Brands whose theme works fine but doesn't look like them yet. This is a brand application, not a full redesign.

Timeline: 1 week

$2,500

Inquire Now

Signature Shopify Site

A new theme, fully installed and built out for your brand from the ground up

Pages Built

Homepage

Collection page

Product page template

About page

Contact page

Blog list + blog post template

What's Included

Theme selection guidance + full install

Full brand customization (colors, fonts, imagery)

3 app installs

Basic SEO setup

2 rounds of revision

Handoff tutorials + 30-day post-launch support

Perfect for brands ready to launch properly or who have outgrown their current store.

Timeline: 4 weeks

$5,500

Inquire Now

Custom Shopify Site

Complex builds with advanced functionality, scoped to your exact needs

Pages Built

Everything in Signature, plus additional pages as per scope

Custom sections + layouts

Advanced catalog or collection architecture

What's Included

Advanced app stack + complex integrations

Performance optimization

2 rounds of revisions

Handoff tutorials + 30-day post-launch support

Perfect for established brands with complex needs, multiple product lines, or an ambitious launch that goes beyond a standard build.

Note: Complex projects may require a Strategy Intensive ($1,000) for accurate scoping — credited toward your project if you proceed.

Timeline: Dependent upon scope

Starting From

$7,500

Inquire Now

Ongoing Support & Management

Minimum 3 Month Commitment

Starting From

$1,500

Inquire Now

"Working with Kari was a real delight. She always came up with exciting new ideas to increase my CTR. It's only been 5 days and my conversion rate has already gone up 5%."

Anuja Khosla, bioroyale

(This is)

How we do it

Step 01

Discovery

First, we'll meet over a call to discuss your project and your goals. If I think we'd be a good fit, we'll start working together and do a deep dive into your brand and goals.

Step 02

Strategy

We'll create a plan of action and settle on a scope for the website build. This includes choosing a platform, advising on content, marketing integrations, and setting a timeline for development.

Step 03

Design

Based on our plan, we'll design your site live in Figma or go straight to your website platform and build out your site. We'll show you a draft homepage and keep you in the loop as we create a website that that sets your store apart.

Step 04

Launch

When it's time to launch, we'll set your site live and hold your hand through training, so you know how to manage it on your own. We also offer post-launch support plans and continuing retainers to help you keep up the momentum.

Step 01

Discovery

First, we'll meet over a call to discuss your project and your goals. If I think we'd be a good fit, we'll start working together and do a deep dive into your brand and goals.

Step 02

Strategy

We'll create a plan of action and settle on a scope for the website build. This includes choosing a platform, advising on content, marketing integrations, and setting a timeline for development.

Step 03

Design

Step 04

Launch

FAQs

What's the difference between a Refresh and a Signature build?

A Refresh is two focused days improving an existing store — structure, styling, and key conversion fixes. A Signature build is a full store built from the ground up. If you don't have a store yet, or yours needs a teardown rather than a tune-up, you want Signature.

How long does a project take?

A Refresh is two days. A Signature site is about 4–6 weeks, depending on scope and how quickly your content comes together. We map the timeline clearly before we start.

Do you work on platforms other than Shopify?

We offer post-launch support, depending on your plan. The platforms we work on are very user-friendly, and we do not offer maintenance beyond the initial support period.

Do you handle copywriting and photography?

You will need copy and photographs before we start work together. I can provide copy guidance as part of our prep phase, or include copywriting as a custom quote. You’ll need professional product photos before we start — these are going to define the look that makes people trust you.

Will I be working with you or a team?

You work directly with me from start to finish. For larger builds I bring in trusted developers, but I manage the project and you always have a direct line to me.

Do you offer payment plans?

Yes, on the Signature build and on bundles. Inquire for details.

What's the difference between a Refresh and a Signature build?

How long does a project take?

A Refresh is two days. A Signature site is about 4–6 weeks, depending on scope and how quickly your content comes together. We map the timeline clearly before we start.

Do you work on platforms other than Shopify?

We offer post-launch support, depending on your plan. The platforms we work on are very user-friendly, and we do not offer maintenance beyond the initial support period.

Do you handle copywriting and photography?

We partner with other creatives in our network to provide services if you need the help of a professional outside of our wheelhouse. This may include copywriting, product photography, packaging, and more. We can discuss this during our consult call so you can have everything you need to get launched.

Will I be working with you or a team?

You work directly with me from start to finish. For larger builds I bring in trusted developers, but I manage the project and you always have a direct line to me.

Do you offer payment plans?

Yes, on the Signature build and on bundles. Inquire for details.

Do you work with existing Shopify stores or only new builds?

Do I need to purchase a theme?

For the Signature and Custom builds, yes — you'll purchase the theme directly so you own the license and can manage updates independently. We'll help you choose the right one. The Glowup works within your existing theme.

Do you write the copy for my website?

Copy is provided by you before the project kicks off. If you need copywriting support, it's available as an add-on — just mention it when you inquire.

What if I need photography or product images?

You'll need to provide final images before we begin. If you need photography sourcing or product image editing, that's available as a separate service — ask about it in your inquiry.

What happens if my project is more complex than expected?

For complex builds we may recommend a Strategy Intensive ($1,000) before finalizing scope. This is a deep-dive session to properly map your requirements — and the fee is credited toward your project if you proceed.

Do you offer ongoing support after launch?

Yes — every project includes a post-launch support period (14 or 30 days depending on tier) plus a 90-day check-in. For ongoing store management or updates, ongoing partnerships are available from $1,500/month.