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Prounis

Prounis

Jewelry

Fashion

What Works

It may be because I love Prounis’ jewelry, but I think this website has something extra special. Prounis makes fine jewelry feel like a part of your history with this one line: “a story of ancient tomes and artifacts.” Everything about this site feels like you’re opening a treasure box full of family heirlooms, each with its own story. The refined editorial layout and minimalist product photos make each piece extra special for its discerning audience.

What I’d Change

When you know your audience well enough, a site can sell without typical conversion features. If it works, don’t change it.

Tactile editorial Shopify jewelry design inspiration | Prounis Jewelry

Mobile

Editorial jewelry layout design inspiration | Prounis Jewelry

Email Popup

What Works

It may be because I love Prounis’ jewelry, but I think this website has something extra special. Prounis makes fine jewelry feel like a part of your history with this one line: “a story of ancient tomes and artifacts.” Everything about this site feels like you’re opening a treasure box full of family heirlooms, each with its own story. The refined editorial layout and minimalist product photos make each piece extra special for its discerning audience.

What I’d Change

When you know your audience well enough, a site can sell without typical conversion features. If it works, don’t change it.

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