Hanni
Hanni
Beauty & Cosmetics
What Works
This site is gorgeous. The playful color combination leans natural, but young and artistic, punctuating bright colors with the brand's signature maroon.
The slightly rounded image corners add softness throughout.
Dedicated pages for sustainability, and packaging and materials, educating their environmentally-conscious audience and connecting on values
Blog builds SEO by answering questions AI could pull up in search
What I’d Change
PDP has a lot of information, most of it hidden under accordions. I wonder if it's not overkill to present it like this as some of the layouts feel repetitive.

Mobile

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What Works
This site is gorgeous. The playful color combination leans natural, but young and artistic, punctuating bright colors with the brand's signature maroon.
The slightly rounded image corners add softness throughout.
Dedicated pages for sustainability, and packaging and materials, educating their environmentally-conscious audience and connecting on values
Blog builds SEO by answering questions AI could pull up in search
What I’d Change
PDP has a lot of information, most of it hidden under accordions. I wonder if it's not overkill to present it like this as some of the layouts feel repetitive.
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Copyright © 2025 Freshly Launched
Good design is good business.
Let's build yours.
Keep in Touch
Follow our Substack for design inspiration and behind the scenes
Copyright © 2025 Freshly Launched
Good design is good business.
Let's build yours.
Keep in Touch
Follow our Substack for design inspiration and behind the scenes
Copyright © 2025 Freshly Launched