Shopify
Beauty, Cosmetics
Mobile
Email Popup
What Works
This site is gorgeous. The playful color combination leans natural, but young and artistic, punctuating bright colors with the brand's signature maroon.
The slightly rounded image corners add softness throughout.
Dedicated pages for sustainability, and packaging and materials, educating their environmentally-conscious audience and connecting on values
Blog builds SEO by answering questions AI could pull up in search
What I’d Change
PDP has a lot of information, most of it hidden under accordions. I wonder if it's not overkill to present it like this as some of the layouts feel repetitive.