Nami Matcha
Nami Matcha
Food & Beverage
What Works
For Collab with Fenty, presenting beauty brand sensibilities for a a playful product breaks the standard matcha look and connects to young audience
Makes product into a lifestyle brand rather than standard category item
Matcha Starter Kit boosts AOV and has a nice layout, too
Custom cart flyout has cute empty state
Relax playground is on brand — I wish this was more easily findable
What I’d Change
Footer misses opportunities to surface key content
Email signup seems to be down at time of publishing
Mobile
Email Popup
What Works
For Collab with Fenty, presenting beauty brand sensibilities for a a playful product breaks the standard matcha look and connects to young audience
Makes product into a lifestyle brand rather than standard category item
Matcha Starter Kit boosts AOV and has a nice layout, too
Custom cart flyout has cute empty state
Relax playground is on brand — I wish this was more easily findable
What I’d Change
Footer misses opportunities to surface key content
Email signup seems to be down at time of publishing
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Good design is good business.
Let's build yours.
Keep in Touch
Follow our Substack for design inspiration and behind the scenes
Copyright © 2025 Freshly Launched
Good design is good business.
Let's build yours.
Keep in Touch
Follow our Substack for design inspiration and behind the scenes
Copyright © 2025 Freshly Launched