I was brought in to write, design and build Cabana Life's Labor Day sale campaign on a tight one-week timeline. The brand makes UPF 50+ clothing that women actually want to wear, so the emails needed to feel as bright and put-together as the clothes, not like another discount blast. I created a playful striped banner that carries through all six sends, so the series reads as one event from launch to the final "we couldn't say goodbye" extension. Each email was built in Klaviyo using the brand's existing header and footer.