Chem-Impex
Copywriting
Email Design
Automations
CASE STUDY — EMAIL MARKETING
B2B email marketing that performs like B2C
$21,000+ in flow revenue in the first two weeks. Here's the short version of how email went from an afterthought to a profit center.
Chem-Impex was winning new customers — but losing them after the first purchase. Their email marketing was promotional campaigns only, with zero automation working behind the scenes. Every sale required a manual push.
The gap was everything that happens after someone buys. I mapped the complete customer lifecycle and built 5 essential Klaviyo flows — 24 emails covering welcome, post-purchase, browse abandonment, cart abandonment, and replenishment — so the right message reaches the right customer automatically.
Within two weeks, the flows generated over $21,000 in attributed revenue and email-attributed revenue jumped 211%. Today, 77% of Chem-Impex's email income comes from automation running 24/7 — their email program went from a promotional channel to a profit center.
JamieShah, President of Chem-Impex
Ongoing partnership: I continue to design their monthly campaigns and maintain a healthy flows-to-campaigns balance.
